WEDO exhibition stand Paperworld Frankfurt a. Main 2014
Strukturelle Ordnung und gute Erkennbarkeit
Exhibition stand construction Frankfurt a. Main
The positioning of the stand at the edge of the exhibition hall made it necessary to focus particularly on good recognizability of the company. This was achieved by means of a compact logo cube above the exhibition stand.
The large number of exhibits made it necessary for a strong structural order within the floorspace of the stand. We achieved this by setting up islands of thematically related products that allowed visitors to quickly get their bearings on the stand.